Magical Vision
As Artistic and Creative Director, I led the creation of a mixed-reality experience inside La Pedrera-Casa Milà, a UNESCO site welcoming over one million visitors a year.
With Xavi Tribó, who led the technology direction, and the Melt team, we delivered the entire experience, from concept and script to software and visual development. Wearing HoloLens 2 glasses, visitors explore the spaces around the Patio de las Mariposas, opened to the public for the first time, where holograms blend with the original architecture: a second layer revealing the building's history, voices rising from an old radio, and the animals that inspired Gaudí fluttering through the space.
A paper bird, narrator and guide, leads the way. Its origami, low-poly language respects both the architecture and the limits of the headset, keeping the monumental building at the centre of attention.
© Melt. Images and videos reproduced courtesy of Melt.
Making of
From first idea to opening day, I wrote the script and the narrative, designed the digital assets and holographic environments as well as the physical sets and props, led the costume direction and directed the live-action shoot on green screen. I then oversaw the integration on site and the design of every interaction, making sure each moment stayed true to the original intention.
Key decisions
- NarrativeA paper hoopoe as narrator and guide, leading visitors through the building’s history.
- Visual languageOrigami, low-poly forms with handwritten paper textures, echoing the animals that inspired Gaudí.
- Headset constraintsA light, low-poly language designed around the limits of the HoloLens 2 headset.
- Integration in the architectureHolograms as a second layer over Gaudí’s spaces, so the monumental building stays at the centre of attention.
