Studio work
Creative Director at Instronic
Formula 1RTVECaixaBankOFFFOnic
As Creative Director at Instronic, I led the studio’s creative vision for large-format digital art installations and immersive experiences, guiding multidisciplinary teams of 3D artists from pitch to delivery.
My role
My scope on each project is below. These projects belong to Instronic: each one opens its full case study on Instronic’s site.
01Event · Stage & screensFormula 1 Circuit Gala Dinner2025200guestsGrupo Focus for Formula 1 · Fira Barcelona
Creative Director, scenography and digital contentStage design, screen integration and all screen content for a 200-guest gala at the Gran Premio de España.See the project ↗02Event · Live gala & screensRTVE New Season Galas2023 & 20242editions, MadridRTVE, Spain's public broadcaster
Creative DirectorFull creative design of the galas unveiling RTVE's new season, from the client brief to the 3D artists, technicians, installation and on-site follow-up: a journey through space in 2023, hot-air balloons over Madrid in 2024.See the project ↗03Brand · Multi-screenA Breath of Spring202520+screens & formatsCaixaBank · All in One centres, Spain
Creative DirectorOne artwork adapted to more than 20 screens and formats: curved LED walls, columns, ATM lobbies and façades.See the project ↗04Festival · Projection mappingContinuum20251museum façadeOFFF Barcelona · Disseny Hub façade
Creative DirectorProjection mapping for The Screen, OFFF's first mapping showcase: knotted forms coiling across the museum façade.See the project ↗05Screen art · AdaptiveMystical Oasis · Onic20252versions, day & nightAqui, Madrid · Phenomena, Barcelona
Art Director, Onic platformAn adaptive screen artwork with day and night versions, part of Onic, Instronic's collection of screen art.See the project ↗
Creative Director, scenography and digital contentStage design, screen integration and all screen content for a 200-guest gala at the Gran Premio de España.See the project ↗02Event · Live gala & screensRTVE New Season Galas2023 & 20242editions, MadridRTVE, Spain's public broadcaster
Creative DirectorFull creative design of the galas unveiling RTVE's new season, from the client brief to the 3D artists, technicians, installation and on-site follow-up: a journey through space in 2023, hot-air balloons over Madrid in 2024.See the project ↗03Brand · Multi-screenA Breath of Spring202520+screens & formatsCaixaBank · All in One centres, Spain
Creative DirectorOne artwork adapted to more than 20 screens and formats: curved LED walls, columns, ATM lobbies and façades.See the project ↗04Festival · Projection mappingContinuum20251museum façadeOFFF Barcelona · Disseny Hub façade
Creative DirectorProjection mapping for The Screen, OFFF's first mapping showcase: knotted forms coiling across the museum façade.See the project ↗05Screen art · AdaptiveMystical Oasis · Onic20252versions, day & nightAqui, Madrid · Phenomena, Barcelona
Art Director, Onic platformAn adaptive screen artwork with day and night versions, part of Onic, Instronic's collection of screen art.See the project ↗
More of my artworks for Onic