Flors de Veu

Real-time interactive

RoleArt Director

Real-time AR
Art direction
Scenography

Client: 3Cat, with Sónar
With: Melt
Place: ISE Barcelona
Year: 2025

A visitor holds an iPad showing her augmented-reality flower while another visitor sings

Presented on the 3Cat stand at ISE 2025, Flors de Veu lets visitors grow flowers by singing and moving an iPad. Inside a sound universe created by artist María Arnal, each flower adapts in real time to the visitor’s voice and gestures, in augmented reality and on a large screen.

My role

Art direction of the experience, design of the 3D assets and of the physical scenography.

Iridescent imaginary flower — An imaginary flower, grown by a voice

Read about it in Panorama Audiovisual ↗

My role

Shall we dance?