Magical Vision

Mixed reality

RoleArtistic & Creative Director

Mixed reality
Narrative
Creative direction

Client: Laie and Fundació Catalunya La Pedrera
With: Melt
Place: La Pedrera-Casa Milà, Barcelona
Year: 2022

Magical Vision, the experience in 50 seconds. Film © Fundació Catalunya La Pedrera, Laie, Glassworks.

A permanent mixed-reality experience inside La Pedrera-Casa Milà, a UNESCO site welcoming over one million visitors a year. Wearing HoloLens 2, visitors follow a paper hoopoe through the building’s history, where holograms blend with Gaudí’s original architecture.

My role

Artistic and Creative Director. I wrote the script and narrative, designed the digital assets, holographic environments, physical sets and props, led the costume direction and the live-action shoot on green screen, then oversaw the on-site integration. With Xavi Tribó, who led the technology direction, and the Melt team.

Origami hoopoe hologram with handwritten paper textures — The paper hoopoe, narrator and guide

A visitor wearing HoloLens 2 holds out her hand to the paper hoopoe hologram — Patio de las Mariposas, the hoopoe takes flight

Concept drawings of the origami hoopoe — Drawing the paper hoopoe

Two actors in period costume in front of a green screen — Filming the holographic characters on green screen

A woman and a child wearing HoloLens 2 beside an original desk — Visitors inside the experience

See the project on Melt ↗

Key decisions

NarrativeA paper hoopoe as narrator and guide, leading visitors through the building’s history.
Visual languageOrigami, low-poly forms with handwritten paper textures, echoing the animals that inspired Gaudí.
Headset constraintsA light, low-poly language designed around the limits of the HoloLens 2 headset.
Integration in the architectureHolograms as a second layer over Gaudí’s spaces, so the monumental building stays at the centre of attention.

My role

Shall we dance?